About Us

CPG FOCUSED AGENCY OFFERING ADVANCED TECH

WHO WE ARE

CRU. The first CPG focused platform and digital agency aimed at making brands bulletproof in driving higher margin customers and saving valuable time.

We’ve been helping brands and products in the CPG space for over 10 years now, and developed a taste, appreciation and genuine passion for making and marketing CPG products.

WHAT WE DO

 

  • Stunning Web Design
  • eCommerce
  • Marketing Automation
  • Subscription
  • Paid Media
  • Social Strategy

 

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OUR STORY

Ben Acott founded Australia’s first Social Media agency which niched to the CPG vertical, developing high-level campaigns and platforms circa 2008. We worked with DTC companies like Nike, Jones Soda and McDonalds and many more. Our team has also worked at Facebook Inc. managing campaigns for Diageo & Mars and for some of the top advertising agencies across the globe.

We then started developing sites and eCommerce tech for the wine industry, which formed the start of CRU Winery eCommerce – changing the way how wineries around the world launch and manage Wine Club. Take a look at the CRU Wine site here.

Since 2015, CRU CPG has been at the forefront of direct to consumer eCommerce for the CPG vertical.

 

Learn More

We Are

CRU. The first CPG focused platform and digital agency aimed at making brands bulletproof in driving higher margin customers and saving valuable time.  We’ve been helping brands and products in the CPG space for over 10 years now, and developed a taste, appreciation and genuine passion for making and marketing CPG products.

What We Do 

Stunning Web Design

eCommerce

Marketing Automation

Subscription

Paid Media

Social Strategy

Our Story

Originally founded as a CPG focused Social Media & Digital Agency in 2008, we worked with DTC companies like Nike, Jones Soda and McDonalds. Our team has also worked at Facebook Inc. managing campaigns for Diageo & Mars and for some of the top advertising agencies across the globe.

To date, we have helped over 320 brands with collective sales of over $250,000,000.

30

New Clients

45

Years of experience

250,000,000

million - client revenue

200

Haggo's Tacos

Team

During our careers, we realized that CPG companies require a special type of agency. That’s why we created one solely focused on CPG. Together, we make sure you are getting the absolute best results from each of your DTC campaigns by our hands-on approach to tracking, testing and optimizing.

Ben Acott

Co-Founder, Head of USA Office

13 years in tech and eCommerce. ex. Facebook Inc. (Early hire; Management) Succesful exit – thinktank media which sold in 2011 with a team of 20 staff.

Chris Mulhallen

Co-Founder

Speaker, experienced eCommerce marketer within the wine vertical. 15 years experience consulting to medium – large wineries on sales and marketing.

Brenton Jervois

Product & UX Director

14 years experience within the digital space. Strong focus around production, content, design and user experience

Meagan Sharp

Head of Marketing

San Diego office. Experienced digital marketer.

Casey Volders

Digital Coordinator

Recent graduate of a Bachelor of Media studies with a passion for digital.

Jessica Morris

Project Manager

San Diego office project manager and digital marketing assistant.

Jacob Gamze

Partnerships

Passionate about good conversation and meaningful business relationships.

Iggy Alvarez

Director of Partnerships

Agency marketer and business developer with culinary training, startup experience and passion for the food and tech space.

Alexa Pettit

Graphic Designer

Recent graduate from SDSU with a Bachelors degree in Graphic Design.

“Our sales have increased by 34% in just the first few months “
-Anthony Jones, Montalto Wines